"If a Hip-Hop artist wore a jacket, drank an energy drink, wore a particular pair of shoes in a video, it moved the needle for marketers, and the people who loved Hip-Hop wanted all of the things that went along with what their favorite Hip-Hop artist had, so these people (Hip-Hoppers - б.м.) had an enormous ability to connect, and an enormous amount of power in the industry." - Jim Barber.
"This is the beginning of the social media influencing... And basically that's when Rock music disappeared." - Rick Beato.
"But it didn't disappeared in the UK... You can get in a van, and drive around the whole country in a week, and do pretty much everything you need to do. So they had weekly music press that survived, they were weekly TV shows that played Rock music... The direct relationship that the artists have with their fans is the only one that matters." - Jim Barber.
"And the ability to connect with people through social media now has replaced the back of LPs." - Rick Beato.
23 минути разговор, видео
(публ. Rick Beato, YouTube, 11 март' 2024):
