and fetishism is how we perceive it. The illusion is not in how we think, but in how we act on the 'market'. There is reality in social processes which only can function through illusions being embodied in them. This idea of OBJECIVE ILLUSION. You even KNOW it's not true, but in your activity you follow it. Our notion of... 'reality' always embodies... 'fiction'." - Slavoj Žižek, publ. Feb 19, 2026, The Institute of Art and Ideas, YouTube (link).